We all know the "Got Milk?" ads. This ad for heinz ketchup is similar to that in the respect that something is missing from the image. Instead of suggesting that something is necessary for our lives, Heinz suggests that food would be tasteless with out the vibrant flavor of Heinz ketchup. Though it takes a less direct path than milk in pointing out the necessity of the product, Heinz manages to show us how boring food would be if we didn't have ketchup.
There were a couple of other ads in this campaign but, this one is my favorite because I'm definitely an eggs and ketchup kind of person. This ad makes me wanna stock up on Heinz because cardboard eggs just don't sound tasty.
No comments:
Post a Comment