Wednesday, November 30, 2011


So I wouldn't really call myself a history buff or really nostalgic (technically, I can only be nostalgic for the early 90s since that's all I've experienced...) but, every once and a while I will watch the History Channel or have a yearning to dress up like a woman from the 40s. I think its a love for learning new things. I'm just so curious (sometimes too much for my own good). I like comparing the "then" to the "now" and seeing how things have changed and grown. And I like imagining that I was a part of the "then". I also consider myself an official judge of which is better, "then" or "now".

Which brings me to this:

This is a timeline. Two timelines really, placed conveniently right next to each other. Granted it doesn't show a large time span, it shows two major competitors. On top of that, look at all the cool fonts! And then the graphics, with the fonts and how they fit together! What could be more perfect? (I suppose a longer timeline would actually be a lot more perfect but, hey, beggars can't be choosers.) 

As I actually read the info graphic, I was kind of disappointed though. The author was obviously biased because their descriptions of the Pepsi cans were mostly negative while Coke received mostly rave reviews. I'm wondering if they even chose the best representations of past Pepsi cans in the last 3 years simply because they wanted to pit them poorly against Coke. Whatever their reason, however, I've chosen to enjoy the infographic for the actual graphics, not the info. 

But I want to take a little time to defend Pepsi. To be honest, I am also a Coke fan but, I don't approve of belittling your opponents. 

First of all, the title of this section says it all: the author doesn't like Pepsi. Therefore, their creative decision will always seam negative to them. However, I think it actually might have been a bad idea to create a new can design every 3 weeks for a total of 35 new cans! That so many changes, so much confusion, and copious amounts of money!

Cheap Labor
Although crowd sourcing truly is cheap labor, its a really good idea. They will get consumer input and bring the consumer closer to the brand. 

Worth it?
If its not broke, don't fix it. Pepsi should have listened to that, in my opinion. But, to be honest, I didn't even notice the different in the logo change until I looked closely at this infographic. Maybe its because I'm a Coke person...

Sweet Nostalgia
I am such a big fan of this one! Like I said, I'm interested in historic things like this, they are just so fascinating! So, its no wonder that this can is my favorite of all the Pepsi ones pictured. The font of "Pepsi-Cola" has so much character and texture. And the contrast it makes with the current font of "throwback" looks really nice, in my opinion. I'm such a dork, I would buy that can just to collect it. Or I even might paint that can in guashe so I can hang it on my wall!

 Not fat
I'm actually I big fan of this can. I like the the tall slender look, its very contemporary and stylish. I understand where the complaints were coming from but, I think there is a point where you need to take the design for what it is, simply a product design, not support for eating disorders. 

Nostalgia Redux
To be honest, I'm not quite sure what their throwback brand is. Do they have two types of Pepsi? Did they permanently change the can design to that of a throwback? No matter the answer, as much as I like the throwback idea, I must say I prefer the other throwback. This one just seams to be too busy. I think the previous design had a much cleaner, and therefore, more attractive look.

So now, that I've attempted to defend Pepsi, I think I'll go back to enjoying the infographic for the designs.

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