Tuesday, November 15, 2011

Obsessions make my life worse and my Work better

The internet is so convenient. You can see so many things that otherwise you would never have gotten the opportunity to see. And, they never go away. You can see records of things long after they have actually disappeared.

This is especially convenient for some of my favorite art; gorilla art. (the kind that takes over our everyday living spaces, not the kind about monkeys). We all already know about the 3D sidewalk art of Julian Beever. But, there are plenty of other people doing miraculous things on sidewalks and the internet gives us the chance to experience them.

For example, I stumbled upon this beautiful piece of penny art. 

This spectacular sidewalk mosaic was created by Stefan Sagmeister in 6 days time with 250,000 coins. Unbelievably crazy, isn't it? It looks like something out of a movie, something created by a computer software program; those people aren't really standing next to a coin mosaic, it was definitely computer generated and photoshop-ed in.  Except, no. In actuality, that is real, those coins are actually meticulously placed to form the intricately designed text and floral pattern. And I am simply floored. 

Beyond the sheer magnitude of its difficulty and copious amounts of shiny material, I'm very interested in the font. I love font. Its a strange addiction that I developed from my Intro to Graphic Design class. My teacher is actually a famous type designer, among type designers, and knew every type simply by sight. It was so fascinating and I was introduced to so many historically interesting fonts that I couldn't help but develop a love for them. And it isn't so much the history of the fonts but, the way they look on a page, the way they interact with each other, and their connotations that draw me in and keep me interested. So, when I saw this piece one of the first things I thought was "what is this font?" and "where can I get it."

Honestly, I love it. I love every piece of it; the movement, the material, the font, the message, the photography, the floral design, everything. To top it all off, it applies itself to me and my chosen profession. I'm completely in love with advertising. Sometimes, that makes me the odd ball out in society, or a little overworked and crazy but, I wouldn't have it any other way. And my passion for advertising only feeds my work ethic. I may be crazy and stressed sometimes but, the results of my frantic perfectionism produces pure genius in the end (at least, I like to think its genius). 

Moral of the story: fonts are fascinating, Sagmeister is amazing, and "Obsessions make my life worse and my work better" is my new excuse for any abnormalities I may exhibit. 

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