Wednesday, November 30, 2011

Absolut stress

Let me preface with "today is by far the most stressful of my semester". Everything is due today and tomorrow, with a few things sprinkled throughout finals week. But the weight of these two days compared with finals week is highly disproportionate, with most of the weight unexpectedly on the former.

With that in mind, lets continue with advertising. Last semester in my advertising message strategy class we did print ads for the infamous Absolut Vodka. Of course, now I forget what our copy was but, I remember we were targeting an older demographic that could in a world be summarized as cultured. We showed the absolut bottle distorted in front of a dizzying tie-dye pattern. It definitely had something to do with the 60s and turned out quite nice if I do say so myself.

So when I saw their Absolut blank campaign I smiled. It reminded me of that project, for one. For another, I got to see other people's creativity and I was inspired to dream up some new ideas. Unfortunately, I'm lacking a little thing called time at the moment but, I would have like to actually play around on photoshop or InDesign again and create something!

Anyways, the tag line for the campaign is "It all starts with an absolut blank". Kind of a lovely thought, isn't it? The art gallery shows professional bottle decorations and the app gallery shows consumers' masterpieces. At first I didn't realize that there was an app to go along with it. I simply thought that people would send in their work via email or snail mail and maybe it would be displayed on the site. But, when you think about it, an App is the way to go. And having everyone's work displayed is definitely more attractive to consumers than the almost impossible chance of getting published if you're not a professional. Kudos, Absolut. You've succeeded again, as if we expected anything less.


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