Tuesday, November 15, 2011

Pore Billboards

Next topic: the scum of the skyline- billboards. 

No one really likes driving past them. No one really likes them dotting their precious cities' skylines. They are generally just an eye swore and, to top it all off, not very effective. 

But, every once in a while there are a few clever ones that sneak past the clutter and provide us with a momentary escape. Oddly enough, the escape is from horribly executed advertising to brilliantly perfected creative masterpieces. 

If you can't tell already, I'm definitely a fan of these flamboyant, eye-catching billboards. Below is one that I found recently while surfing the web.  

The billboard is for Ponds and, obviously, extremely attractive. I imagine that if I had seen this ad while I was driving I probably would have caused some accidents for being so enthralled by its ingenuity. There is a man in the center of the billboard for Pete's sake! I seriously sat here, at my computer, for minutes thinking about how they could have pulled off such a feat. To achieve that kind of interaction with the brand, especially with a billboard that people normally pay so little attention to, is quite remarkable.

I'm sure that this particular billboard cost relatively a lot of money but, considering the end result, I think its well worth it.

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