Thursday, December 1, 2011
Certain things about advertising I think are super creative, other things are simply irritating. Let’s take sports advertising, for example. There’s the kind that I think is kind of pointless because it never gets noticed, like brand names on equipment. It’s really too small to get noticed by anyone besides the players.
And renaming things, like the Staples Center, or the Tostitos Bowl. That is just annoying! Office supplies have nothing to do with basketball! And Bridgestone has nothing to do with halftime! So I don’t understand why they have to flood the sports arena with their names. It makes no sense and, to be completely honest, it makes me never want to support which ever team or event again.
But, then there are those moments of genius where promotional items actually do their job- attract attention and support toward the brand or company. For example, every year, at the Tennessee basketball game, Techron distributes. A shirt was placed on each seat and depending on which side of the stadium the seat was located the shirt was either red or black with Techron written on the back. With everyone wearing the same shirt, there was an atmosphere of unity amongst the fans that they helped create. And even after the game, when the students wear the shirt to their classes, people will see the Techron logo. The cost of those shirts in relation to the return on investment is extremely low because people will continue to wear the shirts, for free. Now that is genius.