Darth Vader

I'm sure that we all remember the Volkswagen Super Bowl ad from last year. Just in case you don't (and just because I absolutely love that ad)

Unfortunately, this ad was highly memorable but no one can really recall the car company. Still, I think I watch it at least once every month. And now, I've started to associate this little Darth Vader with other images I see of Darth Vader.

For example, I recently came across an ad for Lego Star Wars that simply featured a picture of the Lego Darth Vader. And all I could think of was this commercial. Not Star Wars. Not even Lego, the company for which the ad was made. Just this commercial. And then of course I just had to go watch this commercial.

Now that is powerful advertising; when the consumer has your brand at the top of their mind to that extent. If I had been on that campaign, that would have been my pride and glory, my shining moment. I would probably get a screen cap for that commercial printed and placed over my front door.